As a Market Leader, Crystal is responsible for growing overall service for the Cedar Valley market by managing all aspects of the value creation cycle and works with the Cedar Valley team to ensure a wow experience is being delivered. She partners with the Cedar Valley market sales leader to drive overall growth and helps grow relationships with the firm’s referral partners.
Crystal received a master’s degree in project management and bachelor’s degree in business administration from Kaplan University. A veteran of the hospitality and restaurant industry, delivering exceptional customer service is second nature to Crystal. One of her proudest accomplishments to date is being appointed by the Governor of Iowa to serve on the Iowa College Student Aid Commission for two terms.
Crystal is active in a variety of community organizations including Cedar Falls Community Main Street, Waterloo Main Street and the Cedar Valley Society for Human Resource Managers.